About Direct Trade

We are currently four bags into our ten bag order of Finca Vista Hermosa's "La Vega" Huehuetenango microlot. We love it. It forms the centerpiece of our drip coffee regimen and is a vital part of our 3219 espresso blend (webstore coming soon). Bethany and Jake, along with some other Geneva staff and students, are visiting the farm in mid-March and helping out (best they can) with the harvest. Our relationship with the farm is growing strong and we hope to be able to buy a container of their coffee next year.

That, though, is hard. Being a cash-strapped Beaver County business is difficult in itself, but when you add our commitments to the highest quality and the best buying practices, the dollar signs really add up. We are committed, though, to doing this.

Our work with the farm gives us a level of control over the long-term that isn't possible working with distant importers (although the ones we do work with, Royal NY and Coffee Holding, do a great job). We can work over a number of seasons to identify with lot (with its specific terrior) brings the flavors that we want. We can watch the farmers create and maintain great growing practices and be involved with their community (farming, after all, is never an individual endeavor). As the farm does better, we do better; as we do better, the farm does better. Gotta like those odds.